The Effect Social Media Has on Anorexia Free Essays

This Is the sickening effect that social media has on the generation today, that we should all weigh 90 pounds and be as thin as the fake body on a fashion magazine. Over half of girls and just about one third of males today go through this process every single day. They take steps that are not necessary to control their weight which Is most likely under the normal percentile for their age. We will write a custom essay sample on The Effect Social Media Has on Anorexia or any similar topic only for you Order Now These steps Include; laxatives, binging and purging, starving themselves, fasting or even smoking to control their weight. Larger weight and over weight teens or even children are more keel to engage in this horrible behavior only to fit in with the girls or boys on the magazine. In fact, over 20% of these overweight girls and Just over 6% of overweight boys have confessed to using tactics like starving or binging and purging to control their weight. (MEDIC) It is not hard to get sucked into this way of thinking, all it takes are a few articles and covers on a popular magazine and then the image of who you should be, according to the magazine, is burned In the back of your head forever. This train of thought Is not Just put In your brain after a day, no It takes timely The cost alarming thought of anorexia is that it is not only found in teenagers or adults, it is starting to be found in children as little as five years of age. If a Barbie is what is thought of as a role model to a young teenage girl is that not social media affecting the way their brain Is trained to picture perfection? A Victorians Secret model effects the way a mother think about herself greatly so when they start to diet, their young daughter starts to see this as normal and is trained to think that this is what said daughter should be doing. Social media is effecting mothers, aunts, or even sisters which Is then effecting young children. (Eating Disorders) In a study done of five year old girls it was revealed that very significant portion of the very young children associated a healthy diet with food restriction, thinness, and extreme weight loss. If this is what is being instilled in our young people today then what will the future of our world look like? (Anorexia Begins) One of the most important and influential ideas that social media affects is a teenage girls perception of how skinny is beautiful. Every magazine, television commercial, and website is constantly showing how beautiful you should be and how o make sure that the extra two pounds on your hips can disappear In Just two weeks! There Is the rare moment when any ad is showing that you are beautiful just the way you are and you do not need to weigh 100 pounds to truly radiate beauty. Social 1 OFF 120 pounds because if you weigh more than that in this society then you are truly fat. What social media is not telling you is that many teens have admitted that they use unhealthy tactics because of popular media shown in every aspect of social feeds. What it also does not tell you is that around a thousand women die each year cause of unrealistic expectations that magazines set for us. They die trying to reach perfection without realizing that perfection is far behind them. (Teen Anorexia) Perfection is all in our heads and the image is put in our heads by people on the covers of magazines, what is not realized is that all of it is fake. All models in social media are a sample size of 0-4 but on the cover of anything they are made and when teenage girls look at the they believe that this is the normalcy and desirability that they should be faced with. With this they pressure their peers which does not stop tit other girls, but has spread to pressuring boys. All girls put pressure on guys to look a certain way like an Firebombed and Fitch model, this has driven over 10% of guys to fall into anorexia, or bulimia and in extreme cases steroids to fit the bill for most women. (Male Eating Disorders) Males are over half as likely to suffer in silence because they do not think that this illness is normal for men to have. ANDREA: Eating Disorders) Eating disorders are should not normal, in males or in females, and if there are signs and symptoms of any sort of eating disorder help should try and be established. Unfortunately though in our society they are more normal than actually looking normal! Everyone is wonderful in their own way, Psalm 139:14 states, â€Å"l praise you because I am fearfully and wonderfully made; your works are wonderful, and I know that full well. † (Hope, and Healing) But is it known in society that everyth ing is wonderful? Certainly not with social media telling people that a double zero is true beauty. Why is it the the Bible cannot be our source of social media, it gives countless examples that beauty is given by God, that perfection is the person he made and it would not be starved and withered down to 90 pounds because that is the way that the world thinks it should be. God makes every inch of every body perfectly in his eyes, it is not imperfect to weigh 130 pounds, or imperfect to not have the smallest thighs and the tiniest waist. What society needs to realize as a whole is that our imperfections are what makes up who they are. So the girl looks back in the mirror and again drops her eyes to the magazine now wrinkled in her hands. She traces the figure with her fingers re-reading the words on the cover over and over in her head. â€Å"Drop two pounds in two days! † â€Å"Perfection in he form of this super cute new tank top† â€Å"Be a size zero in zero days! † Then with only a moments notice, she swiftly but not violently tosses the magazine into the trash. She will not fall into the trap that the media has created so sneakily but will be herself. She is not going to criticize her body, or will it to be something it is not. And she continues on her life living it our as a normal teenager, without being negatively affected by the social media that surrounds her. And ever so quietly her mind has been made up; nothing is going to change who she is, because she likes the image that is reflected in the mirror. How to cite The Effect Social Media Has on Anorexia, Papers

Report on System Implementation

Question: Write a report on System Implementation. Answer: Introduction This report is the second part of professional business document and system implementation of Hospital information system (HIS) document detailing is covered here based on system planning report approved My State Hospital. It deals with ICT infrastructure required and an enterprise system required with justification and recommending methodology for successful implementation (Han et al., 2012). It also look into costing analysis supported by justification, road map highlighting the milestone and transition from present to future status with focus on critical success factor. It concludes with risk analysis for the plan so that high risk items can be mitigated. ICT Infrastructure requirement and justification Hospital information system (HIS) is comprehensive software and part of health informatics that can enable my state hospital to manage the administrational procedures and data management in an effective manner. The technical architecture of HIS presented in the system planning to my state hospital comprises of main location comprising of two servers, firewall for security measures and connected to remote users with the help of internet connection. The first servers in the main location support location A while the second server in the main location support location B and location C (Han et al., 2012). Based on the technical architecture in the system planning the HIS implementation in my state hospital demand the ICT infrastructure namely 4 servers, a dozen computers or more as required, high speed internet connection, firewall device, proxy server. The software requirement of ICT include payment gateway software with proper security measures, data management software, laboratory inf ormation system (LIS), Policy and procedure management system, picture archiving and communication system (PACS). It also needs operating system like UNIX or MS-Windows, relational database management system (RDMS). The justification for the selected ICT infrastructure is supporting the health professionals and health care seeker in providing and accessing health care information effectively with the help of internet and smart phones. An enterprise system requirement and justification An enterprise system is an enterprise resource planning software and it is the hospital information system (HIS) that will be implemented in my state hospital. HIS architecture has three major levels namely central government level, territory level and patient carrying level. In most of the cases the HIS are connected to client server architectures to enable networking and processing of the information related with the hospital. Initially it supported resident based work but with technology breakthrough it supports mobile computing and people can access information with laptop, tablet and Smartphone (Kim, and Choi, 2009). The internet architecture of enterprise HIS can be implemented in the public health segment and it can be accessed by remote user as mentioned in the system planning. The HIS facilitate patient information to be accessed with the help of electronic information located centrally in the main server. The justification of an enterprise system requirement is it helps in streamlining the information flow of the patient. It can be easily accessed by doctors, other health care provider, patient and family members thereby by better decision making. Health information system (HIS) facilitates patient information, database management with safety and security that justifies the use. Recommend an implementation methodology for infrastructure and enterprise system Based on the system planning report and the architecture plan comprising of the information architecture of new HIS system and technical architecture of new HIS system it is recommended that the top down approach is more suitable as it involves high level of system overview of the existing system, the requirement of my state hospital and user request and DBMS requirement and it will be customized by analyzing the three aspect by the internal team IT team of the hospital (Kim, and Choi, 2009). With regard to the technical architecture of the new HIS system it is recommended that the internal IT along with the top management sit for a meeting with the external implementation partner and decide about the design of the system, software requirement, hardware requirement, networking requirement, operating system requirement, type of servers and distribution in the main location and other location, interoperability of system in HIS system, RDMS requirement. The HIS implementation involves d ifferent stages with regard to infrastructure and enterprise system. It is recommended that my state hospital needs to assign an internal team for implementation and it is recommended there are two sub team taking care of infrastructure and enterprise so that it is dome in a an effective manner Comprehensive costing analysis with justification Cost Head Product Value (AUD) Hardware Hardware System 202876.7442 Network equipment 658813.9535 Security equipment 89263.95349 Disk Storage 476767.4419 Other devices including PC 1063946.07 Subtotal 2491668.163 Database Software Database construction cost 202876.7442 Development costs 4409858.14 Commercial software costs 2138120.93 Subtotal 6547979.07 System infrastructure System design 511627.907 Network construction 25581.39535 Subtotal 537209.3023 System audit Inspection cost 138372.093 Total 9918105.372 The comprehensive cost analysis for hospital information system (HIS) is conducted in the above table and justification for cost analysis in related with benefit and efficiency of administrative information and saving from reduction in outpatient data maintenance (Wu, Laporte, and Ungar,2007). Road map to highlight the project/milestone Steps Phases Project/Milestone Expected Date 1 Project initiation of HIS Arrangement of project governance May 2016 Arrangement of project report May 2016 Arrangement of change control May 2016 Authority delegation May 2016 Description of work package June 2016 Benefit register maintenance July 2016 Evaluation plan sign off July 2016 Change management plan sign off July 2016 Communication plan sign off August 2016 Risk register maintenance August 2016 Issue register maintenance August 2016 Baseline project plan development September 2016 2 Implementation planning of HIS October to December 2016 Software development of HIS Jan to Mar 2017 Acquire technical infrastructure The above table explain the project/milestone mentioning the different steps involved in the hospital information system implementation in my state hospital along with the time horizon for each step. The critical success factors for each step iis proper coordination between the internal IT team of the hospital and external implementation partner (Wu, Laporte, and Ungar,2007). In the initial phase the critical success factor is following the eleven steps explained namely Arrangement of project governance, Arrangement of project report, Arrangement of change control, Authority delegation, Description of work package, Benefit register maintenance, Evaluation plan sign off, Evaluation plan sign off, Change management plan sign off, Communication plan sign off, Risk register maintenance, Issue register maintenance and Baseline project plan development. In the implementation planning the critical success factor is effective coordination and communication between the internal team and exter nal partners so that gap analysis is identified and corrected immediately (Chae et al., 2010). In the software development of Hospital information system it is the proper software based on the my state hospital requirement that will act as the critical success factor. In the last phase it is proper training and development to the end use that act as the critical success factor. Risk analysis for the plan Risk analysis in system implementation project like hospitality information system (HIS) is an essential part of the project management. It comprises of assessing the risk and devising a mitigation strategy for the risk identified. Risk assessment can be defined as the process of identifying the potential risk involved in the implementation of HIS in my state hospital and evaluating the impact of the risk. On the other hand the mitigation plan related with the risk can be defined as the process of reducing the impact of risk by identifying the risk with negative implication on the HIS project (Chae et al., 2010). The various risk related with the HIS implementation in my state hospital include technical aspect, cost factor of the various as mentioned in the cost analysis above, schedule of the project as mentioned in the milestone, contractual issue with the external factors, problem with weather, financial constraint on the part of my state hospital, political disturbances in the lo cality, environment issue or people not willing to accept the new technology as it involves breaking the comfort zone. In the HIS project the people factor is very crucial as if the internal team selected for the HIS implementation lack the skill and not knowledge it can create gap between internal IT team of my state hospital and external implementation partner impacting the implementation negatively (Minghetti, 2003). Once the identification of risk is done then the project team need to evaluate the risk. It is done to understand the probability of incidence and the criticalness of the potential loss. It is based on three level low, medium and high impacts. Once the risk identification and risk evaluation is conducted then the team involved in HIS project devise risk mitigation plan. The process used here include risk avoidance, risk reduction, risk sharing and risk transfer. Conclusion The system implementation report explained the detailed document related with the HIS implementation in my state hospital based on the approved system planning. The ICT infrastructure and enterprise system requirement for HIS implementation is identified with proper justification and suitable method for both recommended. The cost for implementing the HIS project is analyzed with justification (Minghetti, 2003). The milestone for implementation with time horizon and critical success factor was explained. The system implementation report conducted risk analysis and mitigating strategy to reduce risk. It is recommended that my state hospital should implement the HIS for improving the performance and saving cost. References Chae, Y.M., Kim, S., Cho, K.W., Kim, H.S., Kang, S.H., Kim, H.H. and Park, C.B., 2010. Economic analysis of hospital information system by information economic approach. J Korean Soc Health Inf Health Stat, 35(2), pp.195-205. Han, J.M., Chae, Y.M., Boo, E.H., Kim, J.A., Yoon, S.J. and Kim, S.W., 2012. Performance Analysis of Hospital Information System of the National Health Insurance Corporation Ilsan Hospital. Healthcare informatics research, 18(3), pp.208-214. Kim, J.I. and Choi, J.Y., 2009. Effectiveness for hospitals management of electronic medical record. Health Welf, 11(1), pp.87-93. Minghetti, V., 2003. Building customer value in the hospitality industry: towards the definition of a customer-centric information system. Information Technology Tourism, 6(2), pp.141-152. Wu, R.C., Laporte, A. and Ungar, W.J., 2007. Costà ¢Ã¢â€š ¬Ã‚ effectiveness of an electronic medication ordering and administration system in reducing adverse drug events. Journal of evaluation in clinical practice, 13(3), pp.440-448.

The effects of television watching on children an Example of the Topic Health Essays by

A study on the effects of television watching on children Research Topic: A study on the effects of television watching on children Literature Review: The researcher reviewed numerous studies carried out by investigators on the effectors of television on the behaviour of children. This includes numerous psychological experiments, government studies and congressional investigations. Most of these studies direct their efforts on the relationship between television violence and the societal violence that is rampant in our societies. Research problem; since 1950s when television rose to be the major entertainment medium in the world, many investigators were concerned with the effects of the television on the behaviour of the young. Their worry has always been the possible detrimental effects of violent programming, resulting in considerable knowledge of the influence of televised aggression (Liebert, Neale, &Davidson, 1973). In this study the investigation wants to find out the relationship between television watching and children social behaviour since most of American children spend most of their time watching tele vision instead of going to school and the educators feel that it has replaced the school as the primary "socializing" agent outside the family. Need essay sample on "A study on the effects of television watching on children" topic? We will write a custom essay sample specifically for you Proceed The gaps of knowledge The less studied subject as identified by the researcher is the effects of television on children behaviour as well as the degree in which the television might induce pro-social attitudes and behaviours among the young. Hypothesis: there is a positive relationship between television watching and children pro-social behavior Independent Variables: Three and half- hour television programs, Pro-social Lessie series, Neutral Lessie series and Brady Bunch show Dependent Variables: The number of seconds the help button is pressed. Assignment of subjects to the treatments. The subjects to the thirty first grade children, 15 boys and 15 girls were individually exposed to one of the three had hour television programs. Controls used to prevent extraneous variables form confounding the results. To control the various broad characteristics of the three programs, children in the two principles groups (pro-social Lessie and Brady Bunch shows). Viewed one of the two programs from the sense Lessie, complete with commercials message but the story line was altered such that one of them was woven into it the particular pro-social example while the other did not. The combination of the similarities and difference was to optimise the detection of potential effects of specific modelling cases from entertainment television upon youngsters' later behaviours. Data Collection Procedures: The children behaviors were observed during the entertainment and how first they reacted when they were called to help. The number of seconds that the help button was pressed by the children was recorded. Data Analysis: The researcher used descriptive statistics to analyse the data that was collected. The Means and the Standard Deviations were calculated to ease analysis. The investigator further used the analysis of variance (ANOVA) model to analyse further the information to ease interpretation. Summary of Results: The primary dependent measure was the number of seconds the help button was pressed and the mean as well as the standard deviation of each was calculated. Analysis of variance of these scores was used to yield the significant effects. Summary of the Discussions In the two control conditions boys tended to help more than their female counterparts. Despite these different tendencies the overall results of this experiment disclosure clearly the validity of the basic demonstration we sought to produce. At least under some circumstances, a televised example can increase a child's willingness to engage in helping behaviour. This finding extends the earlier, work with simulated television materials and the experimental field study reported by Stein and Friedrich (1973) by demonstrating the influence of commercial broadcast programming designed primarily as entertainment. This design helped in isolating the particular aspect of the program, a pro-social example by the protagonist as the central ingredient necessary for such an effect to occur, the alternative lessie show and the generally warm Brady bunch program produce less helping. Design Principles: Experimental Research Design whereby Observational method was employed in this study. Both inter nal and external validity posed threats at points where measurements and experimental manipulations are made more so where multiple measurements are made. Therefore there is high probability for biasness Another experiment that may be used to test the same hypothesis as those in this experiment is where children from different socio economic classes are used as subject without considering the gender. Parental consent is necessary since the children were under 18 years of age and would not be considered to make valid decisions. Whenever one is using experimental research design he/she must seek the consent of the subject he intends to use or the consent of parents if the subjects are below 18 years of age. The children believed that the situation was real since they were not briefed about the experiment otherwise they would have not participated. Deception is very critical in psychological research although considered unethical and morally reprehensive subjects in deceptive experiments enjoy and learn more than those in non deceptive experiments. Deception is only allowed on methodological grounds so as to get valid results. Debriefing subjects is usually done after the experiment and explains the purpose and the methods that were used. Otherwise debriefing regarding deception might cause more harm than deception itself. Debriefing is only necessary after all the subjects are through with participation since they might share information and thus compromise the scientific validity of the study. . The code of ethics when using human beings as experimental subjects demands that the subjects are made aware of what they are about to participate and should give consent. But in this experiment the parents of the subjects were the only who were informed. The findings of this study are very relevant even today since television is the major mode of entertainment for many families and children spent most of their time watching television. However, if the experiment is to be conducted today children from different socio-economic classes should be used in order to have results, which touch on everybody. References: Liebert, R.M Neale J.M, & Davidson, E.S (1973). The early window. New York. Pergamon Press Stein, A.H & Friedrich, L.K (1970). Television constant and young children's behaviours. In J.P Murray, E.A Comstock (Eds). Television and Social Behaviour. Vol. 11: Television and social learning Washington D.C. U.S. Government printing office Stein, G. M, & Bryan, J.H (1972). The effect of a television Model upon rule adoption behaviour of Children. Child Development, 43, 268-273

Domestic Violence in Chile Essays

Domestic Violence in Chile Essays Domestic Violence in Chile Essay Domestic Violence in Chile Essay Today, women of color on average receive the lowest wages, hold the worst jobs, and are more likely to be unemployed. They have the highest rates of infant mortality and births out of wedlock. They are more likely to live in poverty and to be single mothers than their White counterparts. These issues brought women of color to distinction between them and the white women for they do not have the same opportunities and freedom as what white women get in the society of the United States.However, we, as women of color just do what we need to do and have our duty in every work that we have because it is better to contented in what we have rather than nothing. Reflecting to what had happened to our community in the past; I realized that we learned from history because now, we have our organizations that helped our community in order to stop or to lessen the racial discrimination that we continue to experience until now. In spite of the obstacles, women of color have shaped their lives and those of their families through acts of quiet dignity and steadfast determination.Their actions have included revolt and rebellion, creative conflict and social change, adaptation and accommodation. These actions can be seen that women of color wanted to stop or minimize their struggle towards racial discrimination. I personally become upset when people labeling and generalizing all women of color into a low class status, slaves, and unknowledgeable kind of women, which they do not have any evidence for they do not see capacity because they do not give us some chance to show our capabilities.People often judge us because they knew from our historical back ground that we became slaves and until now, we are still slaves and we will be slaves into their eyes forever. The lives of women of color are not variation of a more general model of American womanhood. Instead, their experiences are formed by many of the same forces that shape the lives of others. In given historical moments, those forces combine to create differences among women.As time passes by, women of color became more active into different organizations that helped them reshape their identity not only as women but also as an individual with its own ideology and creativity. For me, it is better that we have experienced the tragic moments in our community when almost all of us suffer from distress, hatred, sorrow, and pain because these experiences made us stronger and brighter in our everyday life so even if we continue to struggle until now, we are more rational in terms of balancing our needs and aspirations to fulfill our goals.Even if we cannot see our sunrise today, we are doing our best to show the sunrise to our next generation. Lorene Garrett-Browder, founder of Woman as Allies said, I believe that we cannot survive as a people or country if we believe that we are separate from each other, if we believe that one group holds the moral values for all of us, but continue to practice exclusion of other groups, where war and death is not seen as a racist act of supremacy in which we are all fatally wounded, but where we are seen as the liberators of an oppressed people forgetting that we have many times in our history been the oppressors.This statement from Garrett-Browder is simply an ideology of a woman who wanted peace and freedom having its own culture, identity, and belief. As part of the African American community, I want to have the right kind of justice that we need. We are not animals but also a human – a human who needs equality, freedom, and peace. These simple things are what we need in order to obtain our own identity because as long as we continue to suffer from racial discrimination, our identity is still unreachable.As a whole, women of color should not be discriminated as people who are incapable of doing things because due to their struggle and amazing experiences in life, they are more capable of doing more work and more job than others if they would only be given a chance to show their talent, strength, creativity, strategy, and knowledge. I am one of those women and will always be proud to be part of them.I am proud with who I am and with what I have for I know that I am doing my best not only for myself as an individual but also for other future generations who want to see the sunrise into their happy, free, and contented face.Sources:Culliton, K. (1994) 183 Legal Remedies for Domestic Violence in Chile and the United States: Cultural Relativism, Myths, and Realities. Case Western Reserve Journal of International Law Garrett-Browder, L. ( ). Overcoming Barriers That Separate Us. women-as-allies. o rg/index. htm Zinn, M. B. and Dill, B. T. ( ) Difference and Domination. temple.edu/tempress/chapters/657_ch1.pdf.

How to Make a Pitfall Trap to Catch Crawling Insects

How to Make a Pitfall Trap to Catch Crawling Insects A pitfall trap is an essential tool for catching and studying ground-dwelling insects, particularly springtails and ground beetles. Its easy. You can build and set up a simple pitfall trap in less than half an hour, about 15-20 minutes, using recycled materials. What You Need: coffee can with a plastic lidfour rocks or objects of equal sizea board or piece of slight large wider than the coffee cana trowel Heres How: Assemble your materials – a trowel, a clean coffee can with a plastic lid, four rocks or similar objects of equal size, and a board or piece of slate 4-6 inches wider than the coffee can.Dig a hole the size of the coffee can. The depth of the hole should be the height of the coffee can, and the can should fit snugly without gaps around the outside.Place the coffee can in the hole so the top is flush with the surface of the soil. If it doesn’t fit correctly, you will need to remove or add soil to the hole until it does.Put the four rocks or other objects on the soil surface an inch or two from the edge of the coffee can. The rocks should be spaced apart from each other to make â€Å"legs† for the board that will cover the pitfall trap.Put the board or piece of slate on top of the four rocks to protect the pitfall trap from rain and debris. It will also create a cool, shady area that will attract ground insects seeking moisture and shade. Tips: Close the coffee can with the plastic lid when you cannot attend to your pitfall trap, or if heavy rain is expected.Make sure to check the trap at least once every 24 hours, and remove any insects you have caught. Keep them for study or release them.If you want specimens for a collection and don’t need the insects to be alive, pour one inch of water in the pitfall trap and add 1-2 drops of dish soap.

Imagine that you are hanny write a letter to the roadman thank him for Essay

Imagine that you are hanny write a letter to the roadman thank him for his help tell him your real reason for doing this job - Essay Example A few months ago I met a gentleman by the name of Franklin P Scudder, who was in the knowledge of a German plot against England and who solicited my services. Sad to say, but when I returned to my premises after some time, I found Scudder murdered in cold blood. I decided to run away into hiding for many reasons. First I was scared that the people who murdered Scudder will also murder me. Second, I believed that the police will suspect me for the murder of Scudder. Third I wanted to get to the depth of the conspiracy narrated to me by Scudder. When I met you, I was actually being pursued by both the police and the German spies. It was only because of your help that I survived and managed to unravel this conspiracy against Britain, well in time. Thanks a lot for whatever you did for me and the country. Sincere regards, Richard Hannay.

Research Report - Experimentation Essay Example | Topics and Well Written Essays - 1000 words

Research Report - Experimentation - Essay Example The source of the trust-image (dependent variable) in the experiment was a store visit by a close ally and was manipulated as one/zero. The store image was manipulated as positive/negative implying positive or negative the impression on its ability and competence in carrying out basic store services. The experiment used apparel stores for its investigations. This was a good selection especially considering that there are a great number of new apparel stores being opened in India from time to time. This provided an excellent opportunity for carrying out a longitudinal experimental study on emergent stores. Sampling and subjects The subjects used in the experiment were students in a renowned Management Institute in India. Random sampling was used to gather the 160 subjects from four out of the institute’s seven largest dormitories. This is a good sampling procedure because it does not give room for the selection of a biased group of subjects for example subjects of a certain soc io-economic class, taste preference or whose parents own large apparel shops in India. Being college students, the subjects ranged from 20-28 years in age. This was very good considering that individuals in this age bracket were free from parental influence in terms of shopping preference for example apparel purchase. According to Kaul et al (2010), the use of male respondents is another positive aspect of this research and it improves the reliability of its results. This is because product quality for formal and informal men’s wear in large Indian apparel stores is relatively established. If ladies had been sampled in the experiment, the results would have had some levels of bias and unreliability. This is because their formal wears are western and are only available in limited range in few large stores and selected cities. However, the use of ladies under a parallel experiment would have been good for proofing further the reliability of the results obtained from male subjec ts. When the results of pre-visit and post visit scenarios were compared, they were similar. The participants also verified the research results by naming large apparel stores they could recollect after the experiment. As expected, all the participants mentioned various large regional and national apparel shops. This was in line with the hypothesis of the experiment and hence the experiment can be said to be worthy and valid in indicating that store image has an impact on the shopper trust. This was supported by use of a manipulation check to check the experiment’s believability. The manipulation check was in form of an open-ended question â€Å"According to you, on what has your friend probably based his opinion about the store?† Kaul et al (2010), In addition to the manipulation check, an additional item to test the respondents’ willingness to visit the store again was used.. However, it was not necessary to use the manipulation checks and additional test item because the data collected were too rich to be analysed. Therefore, it is true to say that the experiment was overdone. As much as the data collected was too rich, it could also be unreliable because it could just be a reflection of top-of-mind recall instead of all relevant cues. The experiment did not involve repeated experimentations which should have been done after some good